The back story of meta tags

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

more ...

Reasons that marketers love domain authority

Why not try replacing it with another one that could work better. Many people get stuck at the starting line when coming up with evergreen content. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on …

more ...


Optimize page titles

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. A great way to boost your site’s search visibility is to have a blog. Search …

more ...

The ultimate revelation of URLs

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

more ...

Fundamentals of Earning and Attracting Links

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with …

more ...

Top trends in forums to watch

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Make sure to budget appropriately. With so many people using smartphones and tablet for their Internet …

more ...

Types of site changes brought on by inbound links

It’s important to monitor the backlinks your site is accumulating Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Search engines are invested in providing users …

more ...

Clarification about bread crumbs

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or …

more ...

You need to know what you’re working towards

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server …

more ...

Tell me more about page rank

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Your competitors may be investing more in …

more ...

Ways to tell you're suffering from an obsession with backlinks

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Are they keywords …

more ...


Use Google Adwords & PPC Ad Campaigns

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. : Article marketing involves writing one unique article, and then rearranging the words to transform that …

more ...

Update your page rank on a regular basis

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Search engines …

more ...

Succeeding in SEO means paying attention to rankings

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products …

more ...

This story about indexed pages will haunt you forever

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

more ...

Its all about splogs

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

more ...

Tell me more about SEO campaigns

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable …

more ...

Types of site changes brought on by hits

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for …

more ...


Useful tips from experts in bread crumbs

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. These constant changes in SEO strategies with Google’s change will never let Seo die. When I am reading articles, therefore a potential …

more ...

Measure and Improve by paying attention to metrics

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. A great and fast way to convey your goal is by using headlines and taglines. In a world of content marketing where it …

more ...

Don’t Forget to Optimize Everything Else

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time …

more ...



My thoughts on webmaster tools

The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Getting your content out there and shared generously should be your goal …

more ...

Things your competitors know about text links

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

more ...

Make sure that you supply what you promise to the visitors

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

more ...