Understanding meta tags in relation to your marketing strategy

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

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Focus on performance, user experience, and static pages

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along …

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Is this the end of authority sites as we know it?

Avoid adding unnecessary extensions at the end of URLs. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will …

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Never underestimate the influence of link bait

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). While …

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Latest developments in organic links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved …

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Reasons that marketers love link research

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. In other words, with SEO, half the battle is won before it even starts. Keywords are at the …

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Create a search marketing strategy based on long tail search

Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. In our experience, 100-200s of milliseconds load time is a solid benchmark. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories …

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Unexpected ways sitemaps can impact your marketing efforts

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in …

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Tell me more about inbound links

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free …

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What's the story about conversion rates

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Find a simple guide to page rank and read up about it

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Local SEO is, inarguably, the best bet for local businesses to grow big. To ensure that your website or web pages are discovered by users conducting searches in Google …

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Can link bait help improve my search engine placement?

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. The reputation, authority, and credibility of a website will be judged by the …

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Create a search marketing strategy based on inbound links

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Based on context, they begin to assign keywords to pages. Just typing in an incomplete search term will result in a whole …

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Taboos about splogs that you should know

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. When you write headlines, it …

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Look for bloggers with no end product

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Billions of searches are performed each month. Knowing how users search and …

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Give It to me straight with SEO

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Simplicity is underrated. You don’t want to have visitors relying on the back button to …

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My thoughts on static pages

SEO gives an opportunity for a great deal of free advertising. An SEO keyword is a popular search term your core audience looks for on a regular basis. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to …

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Keyword splitting

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Reasons why you cannot fully understand white hat SEO

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines have a limited ability to recognize images, animation, video and audio. Increase visibility to new content you …

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Things to avoid when dealing with indexed pages

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. When Google scans your site for information, it no longer …

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The death of dynamic pages

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your …

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Make onsite SEO a priority

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today …

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Write about content

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Since Google only wants to deliver the best possible results to …

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How to Create the Right Meta Description

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. If you want to get loads of quality traffic to your website you have to work …

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Expand as necessary

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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