The death of keyword research

This is important because most Internet users rely heavily on these rankings. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

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How to Find Acquisition Targets

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. For a long time Google looked …

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Write a 1000+ words article about quality

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. There is no minimum amount of words or text to rank in Google. Meta tags are pieces of …

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Learning about keyword research

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Even those who are know about SEO may have difficulty executing their …

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One important aspect is bounce rates

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links …

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Personalization counts: how do doorway sites fit into this?

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. These …

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The best advice I've listened to about web 2.0

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Improve engagement by utilising CTR

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. The more people that search engines see being interested in your content, the more …

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Cherish the more competitive terms in your buckets

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting …

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How to learn about user generated content in a few hours

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways …

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Its all about long tail search

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of …

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The worst advice I've heard about non reciprocal links

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. The content needed to fulfill the intent of a search varies based on the type …

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Repurpose old site submissions

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data …

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Search marketing implications related to reporting

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google …

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Advantages of URLs and how you can take advantage of this

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Make sure your SEO checklist includes SERPs for best results

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. It’s super easy …

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