Start simple, but don't forget link exchanges

Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. I’m happy to share some ways to work more of them into your content …

more ...

Clarification about webmaster tools

Over the last several years, Google has made huge strides in driving better UX (user experience). Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended …

more ...

Follow a consistent cadence towards Google algorithms

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are …

more ...

Write a 1000+ words article about inbound links

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Internal backlinks are created on your site or blog and there’s no external element …

more ...

A few words on quality

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. SEO helps your content gain enhanced visibility, which …

more ...



Great ideas about mobile search to share with your colleagues

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. It is basically concerned with a holistic move towards driving customers to your business via online platforms. Think of new ideologies that can help to expand content …

more ...

Myths and misconceptions about hits

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every …

more ...

We've reached a tipping point when it comes to 301 redirects

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Disabling …

more ...

Find a simple guide to rankings and read up about it

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make …

more ...

Education is the best legacy when it comes to cloaking

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. A proximity search uses the order of …

more ...

Fun with anchor text for now

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence …

more ...

Start simple, but don't forget static pages

Content quality, content amount, and website information are all factors in your Page Quality Rating. Who wants to chase links for months, only to see no real SEO success at all? First, improved search engine rankings will ultimately drive more organic traffic to your website. From a quality page point …

more ...


Make sure you know exactly what you're doing with googlebot crawlers

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Whether it's …

more ...

Go long-tail and forget rankings

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market …

more ...

SEO is not actually changing the search engines

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take …

more ...

Types of site changes brought on by splogs

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Customers today are on …

more ...

This year will be the year of plugins

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

more ...


Headings and organic links

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. If users do not get what …

more ...

Succeeding in SEO means paying attention to doorway sites

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare …

more ...

Things your competitors know about web crawlers

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious …

more ...

Learn from these mistakes before you learn about webmaster tools

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

more ...