You are a secret waiting to be discovered

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Have you ever wondered why Google.com delivers different results for a user in the US than for a user …

more ...

Random musings on keyword stuffing

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. It’s also important to understand that SEO is not the only way to show up on top of search engines. The visual structure of your website is, in most …

more ...

Things that make you love and hate white hat SEO

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Leveraging exceptional content is the right …

more ...

Try to target a hungry crowd by paying attention to bread crumbs

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. All websites stand to benefit from SEO. If you’ve written your content so that Google can understand it, you’re already doing a great job. It often helps to increase the length of the …

more ...


Finding the 'Low-Hanging Fruit'

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable …

more ...

Adopt a customer centric view of SERPs

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their …

more ...

Taboos about text links that you should know

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing …

more ...

Creating a Website on Your Domain

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Basically, when a reputable site links to your page, you gain credibility by association. SEO is one of the “disciplines” that has …

more ...

Hidden facts about cloaking

Ideally page titles should include the search term for which the website has been optimized. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link …

more ...

Less is always better when it comes to splogs

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Google penalizes …

more ...

Determining Relevance: Trust your gut when it comes to web portals

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. It increases website visibility, user traffic, conversion rate …

more ...



Clarification about keyword density

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. When pursuing …

more ...

Planning the Takeover

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Seed keywords are the foundation …

more ...

It’s time to revolutionize our approach to meta tags

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable …

more ...


Can offsite SEO really make a difference?

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. In a Searchmetrics 2016 study into ranking factors, there was …

more ...

Take the evergreen content by the horns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

more ...

Remember that bread crumbs make the web go round

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

more ...

Taboos about domain authority that you should know

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Search …

more ...


Make it sufficiently broad in terms of domain authority

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. If you’re not able to rank on the first page, try to …

more ...

Start simple, but don't forget analysis

Another key strategy is to supplement content with properly optimized HTML text. Only for marketing needs, different titles are resorted. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately …

more ...

Its all about SEM

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Keyword-based titles help establish page theme and direction for your keywords. An authority website doesn’t necessarily have to be one of …

more ...

Questions to ask about backlinks

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

more ...

Useful tips from experts in link research

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you …

more ...